For example, if a dental surgery used thicker,
older curtains rather than modern vertical
blinds customers may perceive the curtains to be less
hygienic, and less in keeping with what is essentially a ‘medical’
environment. Similarly, the clean lines, necessary privacy,
and yet the letting in of plenty of daylight may be of great
importance in smaller offices visited by the public such as
those in the legal and financial professions e.g. solicitors
and IFAs’ offices.
Whether used in private or public spaces vertical
blinds appear to have qualities which can have a positive
affect on perceptions on those looking in, and those looking
out. Here is a summary of two of the positive influences of
vertical blinds:
Cleanliness
Where there is risk and emotional involvement in a transaction
e.g. when we interact with businesses and professional services
our perceptions of the nature of the service we receive or
are likely to receive are made are formed from a number of
things. For example, marketing and promotion, word of mouth
and testimonials, and physical appearances may all affect
our perceptions. Vertical
blinds provide clean lines, make the window area appear
much neater, are often in light colours, and are physically
easier and quicker to clean than other window coverings.
Flexibility
Made to measure vertical
blinds need not be expensive, and can be applied to almost
any window areas in the home or business environment, whilst
looking equally right for both situations. They can be made
to almost any drop. There are a large range of colours and
finishes now available. Slats can easily and cheaply be replaced
for whatever reason. The operating mechanism of the blinds
in itself provides a huge level of flexibility by allowing
just the right level of privacy and daylight at any time of
day. |
